Indigenous-Owned Canadian Performance Brand
Built
To
Win.
Elite performance gear. Custom teamwear for every sport, team, and community. Boutique lifestyle apparel built to last.
Performance Apparel
Custom Teamwear
All
Sports & Levels
100%
Custom Built
12
Unit Minimum
Train✦Perform✦Dominate
Boutique Aesthetic✦Warrior Spirit
Grip✦Grind✦Glory
Custom Orders from 12 Units
Design Services Included
The Edge You Wear
Train✦Perform✦Dominate
Boutique Aesthetic✦Warrior Spirit
Grip✦Grind✦Glory
Custom Orders from 12 Units
Design Services Included
The Edge You Wear
Teams & Organizations We've Worked With
Dryden Ice Dogs
Dryden High School
Thistles HC
LOTW Islanders
Wabigoon Walleye
EHPC
Mavs HC
Sioux Lookout Bombers
Tottenham Railers
Black Sturgeon Race Team
Who We Are
Where Roots
Meet Relentless.
ShieldX Elite is an Indigenous-owned Canadian high-performance apparel and accessories company. We were built from the grind — blending elite-grade gear with a lifestyle rooted in discipline, resilience, and excellence.
We're not just outfitting athletes. We're building a brand that represents every person who shows up — the competitor, the coach, the community, and the everyday person who demands the best. Our products are engineered to compete with the biggest names in the industry — because we believe Indigenous-led companies deserve to lead every category they enter.
From performance apparel and custom teamwear to elite tape systems and sports accessories — SHLDX is built for all sports, all levels, and all people.
🍁
Indigenous-Owned Canadian Performance BrandFort William First Nation · Kenora, Ontario
Apparel Photo
Team Photo
Gear Photo
01
Resilience
Our Indigenous heritage fuels every product we build and every community we serve.
02
Relentlessness
We engineer gear for those who never stop — every grind, every game, every rep.
03
Precision
No compromise on materials, construction, or craft. Elite starts at the thread.
04
Discipline
Gear that reflects how you train. Performance in every stitch. Style that earns its place.
05
Representation
Creating space for excellence — for every community, every athlete, every person who shows up.
06
Customization
Customize teamwear that suits your team culture. Wear your discipline.
What We Offer
From Locker Room
To Lifestyle.
Four product categories. One brand. Built for every athlete, team, and community that demands elite.
Built For You
We Build For
Everyone.
We specialize in custom performance gear for any sport, any organization, any size. Our 12-unit minimum means elite apparel is accessible for teams of all sizes — from grassroots programs to national organizations. Every order includes our in-house design service.
01
01 — Programs
Sport Programs & Academies
Elite academies, rep programs, and competitive sport organizations across all disciplines. Full kit solutions — jerseys, warm-ups, bags, and accessories — all branded to your program identity. Minimum 12 units per item.
From 12 Units
02
02 — Education
Schools & High Schools
Athletic departments, phys-ed programs, spirit wear, and inter-school competition kits. Bulk pricing available. Full design support from concept to delivery.
From 12 Units
03
03 — Community
Indigenous Communities & Councils
Community-first partnerships built on respect. Culturally informed design for First Nations, Métis, and Inuit communities across Canada. SHLDX is proud to carry this mission in every stitch.
From 12 Units
04
04 — Organizations
Sports Organizations & Associations
Leagues, tournaments, governing bodies, and associations. Unified elite-branded apparel and accessories across your entire program or annual event series.
From 12 Units
05
05 — Professionals
Coaches, Trainers & Fitness Pros
Branded uniforms, training wear, and tape systems. Present your brand at the level your clients expect. Individual and small-group orders always welcome.
From 12 Units
06
06 — Fashion Apparel
Fashion Athletic Wear
Elite fashion apparel that supports your lifestyle. Wear your discipline.
From 12 Units
Design services included
with every custom order.
with every custom order.
Logo creation · Uniform mockups · Brand identity · Concept to delivery
Premium HoodieStarting at $70 CADPlayer Performance HoodieStarting at $55 CADLightweight Training HoodieStarting at $60 CADRelaxed Premium HoodieStarting at $64 CADZip Up HoodieStarting at $72 CADVintage CrewneckStarting at $61 CADQuarter Zip / Half ZipStarting at $59 CADPerformance TeeStarting at $34 CADEveryday TeeStarting at $42 CADTraining TankStarting at $42 CADPerformance LongsleeveStarting at $48 CADCompression Long SleeveStarting at $45 CADTracksuit JacketStarting at $68 CADTracksuit PantStarting at $58 CADTrack Suit SetStarting at $115 CADDryland ShortStarting at $34 CADMen's Performance ShortsStarting at $36 CADWomen's Performance ShortsStarting at $36 CADPremium JoggerStarting at $60 CADSweat FleeceStarting at $68 CADTraining PantsStarting at $58 CADCoach's PantStarting at $62 CADIceFlow LeggingsStarting at $59 CADFreezer JacketStarting at $125 CADLifestyle / Varsity JacketStarting at $115 CADRink Jacket / SoftshellStarting at $110 CADGolf Polo / Performance PoloStarting at $58 CADJerseyStarting at $42 CADHockey SocksStarting at $22 CADHockey Jock Compression PantStarting at $49 CADHockey Core Performance ShirtStarting at $49 CADSoccer JerseysStarting at $38 CADSoccer SocksStarting at $18 CADVolleyball JerseysStarting at $38 CADVolleyball Shorts (Men's)Starting at $32 CADVolleyball Shorts (Women's)Starting at $32 CADBasketball JerseysStarting at $40 CADBasketball ShortsStarting at $36 CADFootball JerseysStarting at $48 CADBaseball JerseysStarting at $45 CADBaseball CapsStarting at $24 CADBaseball PantsStarting at $49 CADFootball PantsStarting at $45 CADLacrosse JerseyStarting at $42 CADLacrosse ShortsStarting at $36 CADGolf Performance ShirtStarting at $48 CADFishing Shirt (UV)Starting at $59 CADSailing Shirt (Rash Guard)Starting at $50 CADCustom Hockey Gloves (Pro Series)Starting at $125 CADPant ShellsStarting at $34 CADSoccer Goalie GlovesStarting at $58 CADGolf GlovesStarting at $25 CADHockey Player Bag (Pro Bag)Starting at $99 CADSenior Carry Hockey BagStarting at $89 CADCoaches BagStarting at $55 CADTeam Travel BackpackStarting at $65 CADNeck GatorStarting at $20 CADTeam BackpackStarting at $49 CADTape BagStarting at $30 CADTeam ToteStarting at $34 CADHockey Stick BagStarting at $30 CADLaundry LoopStarting at $13 CADPremium Toque / Pom ToqueStarting at $28 CADSnapback HatStarting at $22 CADLaser Mesh HatStarting at $25 CADFitted HatStarting at $35 CAD
Premium HoodieStarting at $70 CADPlayer Performance HoodieStarting at $55 CADLightweight Training HoodieStarting at $60 CADRelaxed Premium HoodieStarting at $64 CADZip Up HoodieStarting at $72 CADVintage CrewneckStarting at $61 CADQuarter Zip / Half ZipStarting at $59 CADPerformance TeeStarting at $34 CADEveryday TeeStarting at $42 CADTraining TankStarting at $42 CADPerformance LongsleeveStarting at $48 CADCompression Long SleeveStarting at $45 CADTracksuit JacketStarting at $68 CADTracksuit PantStarting at $58 CADTrack Suit SetStarting at $115 CADDryland ShortStarting at $34 CADMen's Performance ShortsStarting at $36 CADWomen's Performance ShortsStarting at $36 CADPremium JoggerStarting at $60 CADSweat FleeceStarting at $68 CADTraining PantsStarting at $58 CADCoach's PantStarting at $62 CADIceFlow LeggingsStarting at $59 CADFreezer JacketStarting at $125 CADLifestyle / Varsity JacketStarting at $115 CADRink Jacket / SoftshellStarting at $110 CADGolf Polo / Performance PoloStarting at $58 CADJerseyStarting at $42 CADHockey SocksStarting at $22 CADHockey Jock Compression PantStarting at $49 CADHockey Core Performance ShirtStarting at $49 CADSoccer JerseysStarting at $38 CADSoccer SocksStarting at $18 CADVolleyball JerseysStarting at $38 CADVolleyball Shorts (Men's)Starting at $32 CADVolleyball Shorts (Women's)Starting at $32 CADBasketball JerseysStarting at $40 CADBasketball ShortsStarting at $36 CADFootball JerseysStarting at $48 CADBaseball JerseysStarting at $45 CADBaseball CapsStarting at $24 CADBaseball PantsStarting at $49 CADFootball PantsStarting at $45 CADLacrosse JerseyStarting at $42 CADLacrosse ShortsStarting at $36 CADGolf Performance ShirtStarting at $48 CADFishing Shirt (UV)Starting at $59 CADSailing Shirt (Rash Guard)Starting at $50 CADCustom Hockey Gloves (Pro Series)Starting at $125 CADPant ShellsStarting at $34 CADSoccer Goalie GlovesStarting at $58 CADGolf GlovesStarting at $25 CADHockey Player Bag (Pro Bag)Starting at $99 CADSenior Carry Hockey BagStarting at $89 CADCoaches BagStarting at $55 CADTeam Travel BackpackStarting at $65 CADNeck GatorStarting at $20 CADTeam BackpackStarting at $49 CADTape BagStarting at $30 CADTeam ToteStarting at $34 CADHockey Stick BagStarting at $30 CADLaundry LoopStarting at $13 CADPremium Toque / Pom ToqueStarting at $28 CADSnapback HatStarting at $22 CADLaser Mesh HatStarting at $25 CADFitted HatStarting at $35 CAD
The SHLDX Gear Line
Elite Textiles.
Elite Pricing.
All prices shown are starting prices in CAD — based on team pricing. Custom decoration, quantity, and options may affect final price.
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Hoodies
Premium Hoodie
Oversized fit. Heavyweight cotton fleece. Kangaroo pocket. Custom embroidered logo.
Starting at$70/ unit
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Hoodies
Player Performance Hoodie
Engineered poly fleece. Lightweight warmth with moisture-wicking performance. Athletic fit built for training and travel. Custom embroidered branding.
Starting at$55/ unit
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Hoodies
Lightweight Training Hoodie
Breathable lightweight build for active layering. Soft brushed interior. Streamlined athletic fit. Custom embroidered branding. Built for warm-ups and everyday wear.
Starting at$60/ unit
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Hoodies
Relaxed Premium Hoodie
Relaxed fit. All-day comfort. Soft fleece. Available in team colourways. Women's cut.
Starting at$64/ unit
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Hoodies
Zip Up Hoodie
Premium full-zip construction. Heavyweight fleece. Embroidered logo. Athletic fit.
Starting at$72/ unit
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Crewnecks
Vintage Crewneck
Vintage wash. Ribbed cuffs. Embroidered. Relaxed fit.
Starting at$61/ unit
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Quarter Zips
Quarter Zip / Half Zip
Tech fleece. Moisture wicking. Embroidered logo. Athletic fit.
Starting at$59/ unit
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Performance Tops
Performance Tee
Premium cotton blend. Breathable. Lightweight. Team screen print or embroidery.
Starting at$34/ unit
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Performance Tops
Everyday Tee
Cotton/polyester blend for soft comfort and lasting durability. Relaxed everyday fit. Breathable and easy-wearing. Custom team branding, print or embroidery.
Starting at$42/ unit
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Performance Tops
Training Tank
Lightweight and breathable. Racerback design. Available in team colours. Women's.
Starting at$42/ unit
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Performance Tops
Performance Longsleeve
Moisture wicking. 4-way stretch. Team branding. Built for training and travel.
Starting at$48/ unit
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Performance Tops
Compression Long Sleeve
Supportive compression. Second-skin feel. Moisture wicking. Built to perform.
Starting at$45/ unit
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Tracksuits
Tracksuit Jacket
Premium poly blend. Full zip. Zippered pockets. SHLDX detail. Lightweight.
Starting at$68/ unit
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Tracksuits
Tracksuit Pant
Premium poly blend. Tapered fit. Elastic waist. Ankle zipper. SHLDX detail.
Starting at$58/ unit
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Tracksuits
Track Suit Set
Full tracksuit. Performance comfort. Available in team colourways.
Starting at$115/ set
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Bottoms
Dryland Short
Lightweight stretch. 4-way stretch. Zippered pockets. Breathable. Elastic waist.
Starting at$34/ unit
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Bottoms
Men's Performance Shorts
Lightweight. Breathable. Elastic waist. SHLDX detail.
Starting at$36/ unit
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Bottoms
Women's Performance Shorts
Lightweight. Breathable. Elastic waist. Women's cut. SHLDX detail.
Starting at$36/ unit
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Bottoms
Premium Jogger
Tapered fit. Soft, relaxed. 2 pockets. SHLDX branding.
Starting at$60/ unit
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Bottoms
Sweat Fleece
Relaxed fit. Fleece blend for all-day comfort. Elastic waist. Side pockets. SHLDX detail.
Starting at$68/ unit
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Bottoms
Training Pants
Tapered fit. Zippered pockets. Moisture wicking. SHLDX detail.
Starting at$58/ unit
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Bottoms
Coach's Pant
Tapered athletic dress pant. Two zippered side pockets and one back pocket. Professional, clean bench-ready look with all-day comfort.
Starting at$62/ unit
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Bottoms
IceFlow Leggings
Cool-to-the-touch fabric. Full stretch. High-performance training. Women's.
Starting at$59/ unit
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Outerwear
Freezer Jacket
Insulated. Water resistant. Windproof. Quilted construction. Embroidered logo.
Starting at$125/ unit
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Outerwear
Lifestyle / Varsity Jacket
Lightly insulated. Snap front. Ribbed knit. Embroidered. Premium varsity style.
Starting at$115/ unit
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Outerwear
Rink Jacket / Softshell
Water-resistant. Flexible protection. Perfect for travel and performance.
Starting at$110/ unit
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Polo
Golf Polo / Performance Polo
Structured fit. Performance fabric. Premium embroidery. Ideal for travel and team events.
Starting at$58/ unit
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Teamwear
Jersey
Sublimated or tackle twill. Full custom team colours, numbers & logos. Built for game day.
Starting at$42/ unit
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Teamwear
Hockey Socks
Full sublimated hockey sock or cut & sew sock option for that professional look.
Starting at$22/ unit
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Hockey
Hockey Jock Compression Pant
Base-layer compression pant with integrated jock support. Four-way stretch for full mobility. Moisture-wicking and breathable. Keeps protective cups secure under the uniform. Customization available for team wear.
Starting at$49/ unit
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Hockey
Hockey Core Performance Shirt
Base-layer performance top in loose or compression fit. Moisture-wicking, breathable fabric that regulates temperature on and off the ice. Smooth under pads for all-game comfort. Customization available for team wear.
Starting at$49/ unit
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Soccer
Soccer Jerseys
Full sublimated. Lightweight breathable fabric. Custom team colours, numbers & crest. Match-ready.
Starting at$38/ unit
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Soccer
Soccer Socks
Knit performance soccer sock. Cushioned footbed. Custom team colours and stripes.
Starting at$18/ unit
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Volleyball
Volleyball Jerseys
Sublimated performance fit. Moisture wicking. Custom team colours, numbers & logos.
Starting at$38/ unit
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Volleyball
Volleyball Shorts (Men's)
Lightweight stretch. Athletic fit. Custom team branding. Built for the court.
Starting at$32/ unit
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Volleyball
Volleyball Shorts (Women's)
Lightweight stretch. Women's cut. Custom team branding. Built for the court.
Starting at$32/ unit
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Basketball
Basketball Jerseys
Sublimated reversible option. Breathable mesh. Custom team colours, numbers & logos.
Starting at$40/ unit
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Basketball
Basketball Shorts
Performance mesh. Relaxed athletic fit. Custom team branding to match the jersey.
Starting at$36/ unit
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Football
Football Jerseys
Durable sublimated construction. Reinforced stitching. Custom team colours, numbers & logos.
Starting at$48/ unit
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Baseball
Baseball Jerseys
Full-button or pullover. Sublimated or tackle twill. Custom team colours, numbers & logos.
Starting at$45/ unit
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Baseball
Baseball Caps
Structured fitted or adjustable cap. Custom embroidered team logo. Game-ready.
Starting at$24/ unit
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Baseball
Baseball Pants
Durable performance fabric with reinforced knees. Tapered athletic fit. Elastic or belted waist options. Custom team piping and branding.
Starting at$49/ unit
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Football
Football Pants
Integrated-pad-ready construction. Durable stretch fabric. Snug performance fit for full mobility. Custom team colours and branding.
Starting at$45/ unit
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Lacrosse
Lacrosse Jersey
Sublimated performance fit. Breathable. Custom team colours, numbers & logos.
Starting at$42/ unit
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Lacrosse
Lacrosse Shorts
Lightweight stretch. Athletic fit. Custom team branding. Built for the field.
Starting at$36/ unit
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Golf
Golf Performance Shirt
Structured performance fabric. Moisture wicking. Premium embroidery. Clean on-course look.
Starting at$48/ unit
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Outdoor
Fishing Shirt (UV)
UV-protective performance fabric. Hoodie or no-hoodie option. Lightweight and breathable for all-day wear.
Starting at$59/ unit
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Outdoor
Sailing Shirt (Rash Guard)
Performance-fit rash guard. Quick-dry stretch fabric. Sun protection. Built for the water.
Starting at$50/ unit
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Hockey Equipment
Custom Hockey Gloves (Pro Series)
Pro Series Construction. Lightweight & flexible. Enhanced protection. 3D embroidered. Team colourways.
Starting at$125/ pair
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Hockey Equipment
Pant Shells
Waterproof. Lightweight. Durable performance gear. Reinforced stitching for extra strength.
Starting at$34/ unit
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Soccer Equipment
Soccer Goalie Gloves
Premium leather material for grip and durability. Built-in finger protection. Customization available. Built for control and protection.
Starting at$58/ pair
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Golf Equipment
Golf Gloves
Premium leather material for feel and grip. Customization available. Clean, professional finish.
Starting at$25/ unit
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Hockey Bags
Hockey Player Bag (Pro Bag)
Heavy-duty water-resistant tarpaulin. Large storage. Durable construction. Reinforced bottom. Custom team branding.
Starting at$99/ unit
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Hockey Bags
Senior Carry Hockey Bag
Durable yet practical. 2x zippered side pockets for skates/accessories with PVC mesh ventilation. Padded uni-grip carry handles. Reinforced grab handles on each end. ID window. Custom team branding.
Starting at$89/ unit
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Coaches Bags
Coaches Bag
Professional coaches bag. Organized storage for clipboards, gear and essentials. Durable construction. Custom team branding.
Starting at$55/ unit
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Backpacks
Team Travel Backpack
27L capacity built for the road. Padded laptop sleeve. Multiple compartments. Water-resistant base. Padded straps. Custom team branding.
Starting at$65/ unit
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Accessories
Neck Gator
Versatile multi-wear neck gator. Soft, breathable stretch fabric. Wear as a neck warmer, face cover or headband. Custom team colours and branding.
Starting at$20/ unit
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Backpacks
Team Backpack
20L - 40L capacity options. Laptop sleeve. Water resistant base. Padded straps. Custom branding.
Starting at$49/ unit
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Accessories
Tape Bag
Durable team tape bag. 14×7×6. Easy access. Custom logo.
Starting at$30/ unit
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Accessories
Team Tote
Spacious everyday tote. Durable. Versatile. Embroidered team logo.
Starting at$34/ unit
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Hockey Bags
Hockey Stick Bag
Storage for hockey sticks. Durable construction. Reinforced for strength. Custom team branding.
Starting at$30/ unit
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Accessories
Laundry Loop
Compact loop for carrying or hanging gear. Durable. Easy to clip and go.
Starting at$13/ unit
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Headwear
Premium Toque / Pom Toque
Acrylic knit. Warm ribbed knit with pom. Embroidered team branding. One size fits most.
Starting at$28/ unit
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Headwear
Snapback Hat
Premium snapback. Custom embroidered logo. Structured fit. Adjustable.
Starting at$22/ unit
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Headwear
Laser Mesh Hat
Premium laser mesh ball cap. Breathable. Structured. Built for performance.
Starting at$25/ unit
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Headwear
Fitted Hat
Premium stretchable material for a clean, comfortable fit. Structured profile. Elite look. Custom embroidered branding.
Starting at$35/ unit
Wholesale & Retail
Carry SHLDX
In Your Store.
We are actively building our national retail presence across Canada. If you're a sports retailer, pro shop, fitness centre, or specialty store — we want to partner with you to bring SHLDX Elite to your shelves and your customers.
We're building toward national retail partnerships with sport and lifestyle retailers from coast to coast. Be part of the first wave of an Indigenous performance brand built to lead.
Competitive Wholesale MarginsVolume discounts on full apparel and tape line starting at 6 cases.
Branded MerchandisingPoint-of-sale display materials and in-store support with qualifying orders.
Co-Branding & ActivationsCommunity events, Indigenous sport initiatives, and joint marketing opportunities.
Dedicated Account SupportStreamlined reorder program with a dedicated SHLDX account representative.
Elite Tape Line
Wholesale pricing — stocked & ready to ship across Canada
| Product | Size | /Roll | Case |
|---|---|---|---|
| 1" White Hockey Tape | 25 yds | $3.00 | $72.00 / 24 |
| 1" Black Hockey Tape | 25 yds | $3.00 | $72.00 / 24 |
| 1" Clear Tape | 25 yds | $3.75 | $90.00 / 24 |
| 2" Grip Tape (Various Colours) | 5 yds | $4.00 | $48.00 / 12 |
| 3" Pre-Wrap | 30 yds | $3.50 | $84.00 / 24 |
| 2" Athletic Tape | 15 yds | $4.00 | $128.00 / 32 |
| 2" K-Tape | 5.5 yds | $9.00 | $108.00 / 12 |
Volume Discounts: 6–15 cases — 5% off · 16+ cases — 10% off · All pricing CAD
Indigenous Business Directory · Indigenous Services Canada
Indigenous-Owned.
Verified Indigenous Business.
ShieldX Elite Inc. (SHLDX) is a verified Indigenous business, registered in the Government of Canada's Indigenous Business Directory (IBD) maintained by Indigenous Services Canada. Registration confirms majority Indigenous ownership and control, and makes SHLDX eligible to compete for federal contracts set aside under the Procurement Strategy for Indigenous Business (PSIB) — the contracts departments count toward the Government of Canada's minimum 5% Indigenous procurement target. Verify our registration directly through the directory link below.
🍁 SHLDX Company Profile — Indigenous Business Directory ↗
Who We Outfit
Government departments & Crown agencies · Corporate and enterprise organizations · Construction and industrial crews · Aviation hangar and ground-support operations · Defence-support and public works programs · Municipal and utility field crews · Road crew and infrastructure programs · First Nations communities and Bands · Schools, post-secondary institutions and sport organizations · Mining and resource sector workforces
What We Supply
High-visibility workwear · Reflective and retroreflective safety apparel · Safety vests and hi-vis jackets · Softshell jackets and waterproof outerwear · Fleece layers and insulated workwear · Branded field uniforms and work shirts · Polos, hoodies and staff apparel · Custom teamwear and sport uniforms · Performance apparel and hockey apparel · Caps, toques, bags and branded accessories
Apparel Program Services
SHLDX supports bulk apparel programs, staff uniform rollouts, field-crew outfitting, event apparel, team stores, reorder programs and organization-wide branded clothing systems. Decoration and branding options include embroidery, screen printing, heat transfer, sublimation, woven labels, custom hang tags and program-specific brand applications.
Select high-visibility and reflective garments are available through supplier/manufacturer product lines with documented certification references. Product-level compliance documentation can be provided where required. Buyers may request product-level documentation prior to award.
Why SHLDX for Your Procurement Program
Indigenous Accountability
Verified in the federal Indigenous Business Directory. Eligible to compete for contracts set aside under the Procurement Strategy for Indigenous Business (PSIB), with status verifiable directly on the public directory.
Scalable & Reliable Supply
Consistent design, professional presentation and scalable ordering for teams, departments, contractors, public-sector programs and workforce initiatives across Canada.
Community Investment
Every procurement dollar spent with SHLDX supports an Indigenous-owned brand rooted in community, culture and the long-term economic development of Indigenous peoples in Canada.
Let's Build Together
Ready to
Gear Up?
Tell us about your team, your vision, or what you need. We'll respond within 24 hours with a custom solution built around your goals, your brand, and your budget. Our design team handles everything — concept to delivery.
Phone / Text
Location
Fort William First Nation · Kenora, ON
Website
GOT IT.
We'll be in touch within 24 hours.
Let's build something elite together.
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